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China's short-drama platform begins to curb AI's 'one-face-fits-all' problem_我的网站

偷心俏冤家

A |

Screenshots of the short drama videos featuring AI characters sharing near-identical faces Almond-shaped eyes, petal-like lips and a permanent soft-focus glow on the cheekbones, the faces of AI-generated short-drama characters can be almost too perfect.
After binge-watching several AI short dramas on Chinese short-video platforms, viewers may find themselves wondering whether they have accidentally stumbled into the same show again.
The phenomenon of AI characters sharing near-identical faces has become so noticeable that Hongguo Short Drama, a micro-drama platform operated by ByteDance, has moved to rein it in.
Hongguo recently issued a notice calling for creators of AI dramas to avoid using highly similar facial appearances across different productions and characters, warning against a "one-size-fits-all" approach to character design.
The platform also said it would launch a special campaign targeting frequently used AI faces, homogenized content and unauthorized materials.
"Men, women, young and old are all using the same face. It's starting to give me the uncanny-valley feeling," one viewer commented on the social media Sina Weibo.
Another complained that AI characters seemed to make exactly the same facial expressions whenever they spoke, while others said watching several dramas in succession with nearly identical female leads gave them an unsettling sense of "something human, but not quite human."
Screenshots of the short drama videos featuring AI characters sharing near-identical faces

Screenshots of the short drama videos featuring AI characters sharing near-identical faces A comparison of several AI short dramas, including Twilight in Later Years, Mother-in-Law's Awakening and Shedding the Burden to Find Myself, shows their middle-aged female protagonists feature similar straight eyebrows and large double eyelids, while their smiles and crying expressions can also appear strikingly alike.
The platform said creators should conduct self-checks and promptly modify or replace problematic content. The upcoming campaign will specifically target "high-frequency AI faces," homogenized character designs and violations involving source materials.
A commentary published by the People's Daily newspaper in early August noted that AI micro-dramas had accounted for more than 95 percent of newly released micro-dramas over the previous six months, while their total viewing volume still lagged far behind that of productions featuring human performers.
The commentary argued that mass-produced, visually similar AI content could actually strengthen audiences' appetite for more authentic storytelling and distinctive characters.
Platforms are therefore beginning to add more checks before AI productions reach audiences.
On August 3, Douyin Group's Short Drama Creator Center launched a pre-screening tool for AI drama copyright holders and directors. With it, eligible creators can upload promotional and production materials as well as completed works for preliminary checks on potential infringement before release.
Screenshots of the short drama videos featuring AI characters sharing near-identical faces

Screenshots of the short drama videos featuring AI characters sharing near-identical faces
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IT之家 8 月 23 日消息，理想汽车产品线负责人汤靖昨日发文，谈及了汽车门把手的“应急”与“紧急”设计，解答了“理想的车，已经有电子门把手，为什么还要把机械拉手设计得那么明显”这一问题。汤靖表示，“应急”与“紧急”这两个词听起来差不多，但背后是两种完全不同的产品思路：如果你把它当成“紧急”场景用的 —— 比如碰撞、断电，人在高度紧张和恐惧中本能去抓的东西 —— 那它就必须越明显越好、越直接越好、越符合直觉越好。

B | 最好一眼就能看到，伸手就能够到，不需要任何思考。就像灭火器，你不会把它藏在柜子最里面。但如果你把它当成“应急”场景用的 —— 比如电子锁偶尔失效，或者某些功能暂时不可用，需要手动开门 —— 那它就不需要那么显眼。因为用户在这种情况下是有心理准备的，可以花点时间去找、去摸索，甚至翻翻说明书才知道怎么用。这种场景下，做成隐藏式或者不太起眼的样子，完全合理。汤靖称，“明显”还是“隐藏”，本质上是产品定义阶段的选择。